I am a paper freak.
I love stationary stores. My best friend in 4th grade, Lynn Mabey, let me go choose a sheet of every piece of paper from the discard stack that her father had given her. I notice the color of my students' white papers--yes, they are all different and distinct. (And on a side note, I also drive them crazy when I notice that the font they use in their running header is different than what's in the body text "because the e is more closed up, and the L has a bigger serif" but that's another post.) My dream cupboard would have markers of every kind to color-coordinate with papers of every kind. I love thick, weightier papers, and the idea of letterpress cards and stationary sends me to the moon.
I line up birthday cards on the fireplace mantel and leave them there the whole month of my birthday. So far, only two of my children are still in the will for sending me birthday cards.
Dave knows better than to forget the card on Valentine's Day. It's not just the thought (which often is prompted by endless reminders) but it's the ability to slide open the envelope, read the handwriting, and yes, then prop it up on the mantel.
So you can imagine how fun it was to discover that someone has built an entire ad series around needing paper. Here's a couple of the videos: